Give your school more while spending less

The high school and small college sports landscape is changing as fast as offensive game plans in the National Football League. Most schools are making important business decisions without thoroughly identifying & analyzing the long-term effects surrounding their athletic program and their school.


eVALUATE can help you evolve and prepare for the future through conversion, creativity, design, strategies & solutions. We are committed to assisting our clients win in their competitive market place.

We can ascertain where you are now and where you need to be to achieve quantifiable results that are sustainable. When you take a couple steps back, you can see a lot more. Let us be a part of your uprise. The best analysis is self-analysis.

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Rick Mueller
President | C.O.O.

"This is the perfect time to take your athletic program to the next level. One of the biggest changes we have seen coming out of the pandemic is the rapid advancement in digital & social media interaction in regards to branding & recruiting. If you don't have a technology plan to connect or re-connect with your audience, you are not actually in business. "


"Athletic Directors nationwide have told us repeatedly that their program suffers from deferred maintenance due to the lack of experienced personnel & resources. eVALUATE can fill that void for a fraction of the cost of hiring one part-time employee. With eVALUATE, you get a group of experts to consult all the time."

Rick has more than 30 years of professional & college football experience. 

- Coastal Carolina University

Executive Director of Player Personnel

- Philadelphia Eagles 

Director of Pro Scouting

- Omaha Nighthawks 

General Manager

- United Football League 

VP/General Manager

- New Orleans Saints 

VP/Player Personnel

- Jacksonville Jaguars 

Director of College Scouting

Football Player

About us

eVALUATE is a sports consulting firm that specializes in the transformation and modernization of small athletic programs. We are comprised of industry experts that work closely with Athletic Directors & Coaches at independent schools, high schools, small colleges and private universities. We work with schools that are understaffed and cannot employ the specialists needed to be competitive in today's sports climate. Our team assists with strategy, marketing, development, content, camps, coaching, branding, recruiting, sustainability, N.I.L. (name, image & likeness), fundraising, analytics, digital management and need based technology. 

Fan Cheering


College and high school athletic programs are in the midst of a major reboot. The stakes of fielding an elite football team are high and so are the expectations. With the escalating costs & liability associated with hiring salaried employees, combined with the ever-changing demands of the modern-day athletic department, eVALUATE can give your school a major boost. Provide your students, athletes, coaches, staff, fans and alumni with the D1 experience while staying on budget. We will help you get to the next level and stay there.



What we do

We define centric strategies for our clients that produce results. eVALUATE will work with you and your staff to formulate a unique plan of action that supports your vision, goals & objectives. Our S.M.A.R.T. program (Selective Marketing AND Recruiting Technology) can provide you with the data necessary to improve immediately. To prepare for the new normal, eVALUATE will help you make a rapid step change. Now is the time to grow and move forward without looking back.


Get from 'point A' to 'point B' quickly & efficiently

Whether it’s adding new majors, enhancing your digital presence, changing your turf color, or just enriching your social media platforms, eVALUATE will help your school find creative ways to look different than your competition. We turn insight into action to solve your challenges.

Competition to find students, let alone student-athletes who play football is becoming increasingly more difficult. New data released by Forbes Magazine, stated that it's almost certain that high school football participation will drop below one million players this year. A level not seen since 1998. We can help you overcome these alarming trends and refine your program as well as your brand. The time is now.


Schools are reevaluating where they are, and where they want to be. Based on our experience, data & acumen, eVALUATE will guide you through these important decisions. Let's take this journey together and mitigate the disruption in this arena. Playing games is a serious business.



"Being a small Division III athletic program with limited resources, we were hit hard by the pandemic and budget cuts. We needed to evolve and revamp our priorities immediately and eVALUATE came to the rescue with a strong game plan. eVALUATE guided our department through this process with kid gloves and showed us how to work together and become more proficient."

DIII College Athletic Director

" eVALUATE to helped us create a marketing & branding strategy to increase our student-athlete enrollment. We needed to find creative ways to make our school more attractive to a broader audience. eVALUATE worked closely with us and implemented a successful campaign to grow our enrollment.”

DIII College Dean of Admissions

“Our school never had to actively recruit athletes to come here. Now, every school is competing for the same kids and offering better financial packages. eVALUATE put together a great branding campaign that helped us increase our applications by 20%. They are sharp & passionate. I highly recommend them.”

Independent High School Head Football Coach

Team Putting Fists Together In Huddle

Contact us


For more information & pricing,

feel free to give us a call or send us an email.

      We are looking forward to hearing more about your program.